One of my first ever blog posts about Tried And True Tips for Moms and Dads starting out on Twitter or for parents looking to gain more followers was a huge hit. I can’t thank you guys enough for that. It was my first seriously successful blog post and I have you guys to thank for that. I recently realized that a lot of the followers I was gaining on Twitter were and still are parents who are just starting out either blogging or tweeting about parenting, or parents who are trying to gain followers. Because honestly, if you’re not trying to gain followers, then what are you doing? I was trying hard to figure out what I knew about Tweeting and blogging, or what I had to offer my followers as far as knowledge or inspiration. Cause let’s be honest; you can only read about another mom going through mom struggles so often!
I don’t consider myself a parenting expert, not by a long shot! I have absolutely no idea what I’m doing! I do not have my shit perfectly together and I am not a super thrifty mom with all sorts of DIY projects to share with you guys. I have not been “momming it up” for a decade, I do not have 3 kids. I don’t really feel like I can impart much wisdom about any of that. But what I do know is how to be successful tweeting about parenting, at least this far.
Related: 17 Tips to Gain More Followers on Twitter – Parent Edition
Back then, I asked myself what I had done lately to promote my blog, and I actually came up with an answer that surprised myself…
I was literally doing nothing. Which isn’t entirely true, but when I think about self-promoting, I think about paying for advertising or shouting from the rooftops, “Go read my blog!” Self-promoting is hard, especially for me and I’m sure for plenty of other people. There’s a very fine line between promoting yourself and trying to gain exposure and bugging the crap out of everyone. Lately, I haven’t been making any blog posts because I’ve just been so busy, so my blog hasn’t been getting hardly any action, but there are a bunch of little things that I do to keep my blog at the forefront, and that’s through Twitter.
Twitter has proven to be an incredibly useful tool for promoting my mom blog, and it’s literally the only one I use, which is enough for me. I actually started my Twitter account about 5 months ago on February 1st 2018. I had already claimed my blogger URL for The Mom Blog WI, but I wasn’t actually making any posts or even advertising it. I had the URL and login information tucked away until I was ready. In the beginning, all I was doing was building up followers and making connections. Once I reached about 300 followers, I was finally ready to start blogging and I had an incredible fan base already going. My first posts were getting 50-100 views right away, which was an incredible accomplishment in my eyes. My first blogging adventure, I was lucky to get 10-15 views on each blog post! So, I wanted to share with all of you who are just starting out, (or maybe need to try something new,) my tips for promoting your Mom or Dad Blog on Twitter, which are incredibly easy to do!
I can’t stress this enough! Putting pressure on yourself to promote your blog and posts will only result in pushy, spam like Tweets that annoy your audience and prospective followers. Don’t make a big deal out of promoting yourself. Go with the flow. Promote yourself when it feels right. Don’t make yourself a strict promotion plan. Share with your readers when you make a new blog post, they will enjoy that. A big part of my blog is sharing other parents, and sometimes I get so caught up in sharing everyone else’s stuff that I forget to promote myself. And that’s okay! I worry a lot about bugging my readers and my audience, because I am completely turned off when someone spam posts about their blog posts or Tweets. So I tend to error on the side of under-promoting myself. When I’ve noticed I haven’t done anything for myself in awhile, I’ll maybe make a post about an old favorite, but I won’t post about the same blog post twenty times. Which takes us into the next tip…
This. Is. Important. Nothing turns me away from someone on Twitter faster than someone who makes multiple posts about the same exact blog post, over and over again. You’ve made a new blog post, go ahead and share it. If it didn’t get the exposure you wanted, there’s probably a good reason for it. Some reasons may be that it just wasn’t good enough, which sucks (Trust me, it happens to even the best,) but you need to make peace with that. Bugging everyone about the same thing won’t make them like it or share it with anyone else. If it’s a dud, it’s a dud. Move on and revisit that idea at another time. Don’t delete it, though. You could always use it at a later date or spruce it up and recycle it for a different post! It may also be that you posted it the wrong time of day, or didn’t create enough fuss or traffic around your post before you posted it. I talk about this in one of my previous posts, Tried & True Twitter Tips. Don’t be afraid to generate your own traffic before posting!
Pin Your Important/Most Viewed Blog
If you have a post that you really want people to see or that people are really responding to, pin it to your Twitter profile. Especially a post that people have responded really well to recently! This way, you don’t have to spam post it in order to get people to see it, but it’ll still be readily visible if people want to take a look. Plus, any of your new followers will see it when they come to your page to follow you. You can also look at my previous post, Tried & True Twitter Tips for tips on how to gain new followers, as well.
When you post about your new blog post on Twitter, don’t justTweet your link and the title of your post. Post a relevant picture with it, talk about what your post actually is, use some sort of text that will make someone want to click on that link, put a hashtag with it, if you’re into that. Not only with this spruce up your post and make it easier on the eyes, but it’ll also catch the eye and your hashtags will give you a chance for your Tweet to come up more easily if it’s ever searched.
as you would have those
mention unto you.”
– The Mom Blog WI
When deciding whether or not to follow someone on Twitter,nothing turns me off like seeing someone’s entire timeline filled with only their own tweets and no RTs. They are out there; those sort of accounts exist! Not every single person is going to be ready and roaring to RT your Tweets. You know what that tells me? They’re not a team player. They aren’t about the team and I am definitely a team-player! That might be just me, though. I like similar and like-minded people who want to help others. So this sort of thing doesn’t bode well with me. I’ve also tended to notice that people who post only their own stuff don’t tend to get a lot of engagement. The next time you think about following someone, do some research first. Look through their most recent Tweets. I’ve noticed that these sort of people have only a handful of likes on each Tweet and hardly any retweets. Just something to think about…
|Related Blog Post | 10 Ways To Blog More Consistently | Parent Edition|
You’ll be surprised what kind of exposure and interactions you can get from doing a Follow Friday mention. Mention either one of your favorites, or as many as you can fit into a Tweet! Make a second Tweet if you have to! Use other hashtags, like #MomLife, #ToddlerLife, or even #Parenting if you’re wanting to give your favorite moms and dads some exposure. You’ll be surprised the by the response you get from promoting others, which really ends up being promotion for yourself, too! Every time someone comes and comments on your #FF to thank you for the mention, it’ll show up again in the Twitter feed, which means more exposure for you. And, they may even mention you in the future as a way to thank you for mentioning them.
Featuring others in your Tweets on days other than just Friday is a good practice to cultivate exposure, which translates into self-promotion. Make a post featuring people who you’ve connected with recently or a blog post that you’ve recently read or, my personal favorite, a post featuring the people I’ve recently chosen to follow. If I’ve chosen to follow people, it’s usually for a good reason. I see potential or I see that they create good content, and I wouldn’t mind associating myself with them or helping promote them. With a lot of my followers recently being new to Twitter, they really appreciate knowing who are good moms and dads to follow! I was always looking for who the best people to follow on Twitter where when I first started out! Again, you’ll be surprised at the kind of exposure and interaction you’ll get from telling others about the people you like or follow. The only way you’re going to reach a larger audience is by connecting with other good people.
I’m not particularly a fan of these, mostly because they tend to be of a variety of types of blogs and I’m really picky about who I follow. I like to keep my content on my news feed clean and closely aligned with the content I produce. I like it to be neat and uniform. I blog, tweet and retweet about parenting, and I don’t like to see a bunch of other junk clogging up my feed. I recently tried starting a parenting retweet post, and got some okay results, though I did try it on a weekend and you can’t expect too much from that. I also did a feature post, asking people to post their blog links and I featured one parenting blog an hour. I also commented on some, as well. It went okay for a bit, but as the day went on, it got lost in the feed and nothing else happened. So I’m not really a fan of this type of promotion, but if it works for you, then please share how you make this work!
It seems like such a simple thing to do, but it isn’t. I haven’t personally done this yet, because as a mom, it’s harder than it seems. I’ve had a few offers, and someone has even offered to feature me in their blog. I’m currently working to collaborate with a few other parents, as well. But as a full-time working mom who’s also trying to blog, spend time with family, make dinner, and get 6-8 hours of sleep a night, (I laugh and laugh and laugh), it’s proven very difficult to find free time to even blog, let alone collaborate with someone else. If the opportunity presents itself though, you should definitely hop on it! If you have the spare time, try reaching out to your friends or people who you’ve made a genuine connection with and ask them if they want to work on something together. But the most important tip of all…
The best way to get exposure for your blog on Twitter is to make some real, honest, genuine connections with people, no matter what your niche is! Now, you can’t force this, but being a “real person” is one of the best ways to make connections. Meeting people and building yourself a little group of people who really support you and are interested in you and your content is one of the best ways to get exposure and spread your wings! The best way to do this is to bare your soul and write from the heart. Write about real problems and real parenting; don’t sugar coat it or be afraid of what people will think! Be genuine in everything you do! Comment on other’s posts and tweets and tell them what you thought about it. Tell them how it made you feel. Break down the facade and show everyone the real you! It’s the only way you’re ever going to make any progress; by letting people get to know who you really are.
I hope you enjoyed these tips and I hope you can take something away from this post. If you have any other tips for self-promotion for moms and dads that are incredibly easy to do, leave them in the comments below for others to see! May your pens be full of ink and your heads full of ideas for your next blog posts!